If you are in a business of direct dealing with the client and your work is dependent upon finding clientele, like in the freelance business, you might want to know the importance of referral business. Referral business is a way of getting business through your client’s word to others. Clients for a business are critical, but there also stands a fact that the markets are full of other business people as well, looking for work as much as you are. Therefore, you need to have referrals to bring more business.
And here are some of the attributes you need to have to build your referral business on a strong footing.
Quality of Work
Having good quality of work is probably the criteria to make an impression for all kinds of work. If you maintain good quality of work, you can be assured that some good business if coming your way. All the other techniques for obtaining referral business is dependent upon the quality of work as the client will refer you only if he knows of your competitive quality.
Even a good quality work wouldn’t stand much chance if the customer doesn’t share pleasant relationship with the client. Your attitude towards your work also matters a lot in referral business as it becomes a plus point for the client to use it in the customer’s favor at the time of referring. A client can also keep you in his mind with the impression you made with a polite attitude towards him.
Keeping the Client in the Know
There are chances that a client may not have you in mind at the time any referral is required. To make yourself available at such a time, it is best to keep the client in the know because even if you delivered excellent work to him, he needs to have you in mind. Therefore, keep in touch with the client through email or newsletters every once in a while.
You can make use of incentives to speed up the process of referral business. Offering some free hours of service or offering a discount are some of the many incentives you can offer to the client to add to the chances of obtaining business from him. And although incentives are not necessary every time, they are entirely at the disposal of the customer, the way he wants to make use of them.